Ad Fraud concept illustration

In addition to credit card fraud and identity fraud, there’s a new kind of fraud to watch out for ad fraud. Digital ad fraud, also known as Invalid Traffic (IVT), is the practice of fraudulently representing (or falsely inflating) online ad metrics like impressions, clicks, conversions or actions in order to generate revenue. Digital bots, or nonhuman digital traffic, are the main cause of ad fraud, resulting in more than $7 billion in advertising investment waste.

Data Collection Concept Illustration

Collecting customer data is key to almost any marketing strategy. Without data, you’re marketing blindly, merely hoping to reach your target audience. Many businesses already collect data digitally, but don’t know how to leverage what they have.

Why is Data Collection so Important?

Collecting data allows you to store and analyze important information about your existing and potential customers. Collecting this information can also save your company money by building a database of customers for future marketing and retargeting efforts. You no longer need to cast a “wide net” to reach potential consumers within your target audience. You can focus your marketing efforts and dollars on those with the highest propensity to take action.

You probably won’t get to the end of this blog. Studies show the human attention span is shrinking. The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human attention. In an era of diminishing attention spans, 60-second and 30-second commercials have lost favor among advertisers. Video completion rates are falling, and heavy advertising loads have an impact on consumer viewing experiences.

Update Your Website concept illustration

On average, up to 83% of consumers visit a company’s website before making a purchase decision. If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing business. That’s why most digital professionals recommend updating your company’s website every two to three years — with minor adjustments occurring on a monthly or quarterly basis. If you’re wondering whether to update your website, consider the following:

Rebranding: Concept Illustration

Some of the most popular television programs feature makeovers. Viewers can’t seem to get enough of shows where drab and out-of-date houses and people get a new look and style. Rebranding is the process of giving your company a makeover by reinventing its image, messaging and/or appearance. It’s a great way to revitalize your business or possibly gain a new audience. But this undertaking involves more than just a new logo and business cards. Rebranding is a complex process that should be strategically planned and executed. If you think it is time for a company rebrand, you need to understand the steps necessary for success.

Top 5 Workplace Woes - Funny reasons to work at a creative agency

What’s it really like to work at a creative agency like Innovative Advertising? Are we truly the “Mad Men” (and women) of TV… or is it just another job? Sometimes we struggle, just like everybody else. Revealed: Innovative’s workplace woes!

5 Things to Know Before Building a Mobile App

There are over two million apps available for smartphone users, and the number will increase to three million soon. If you’re considering creating an app for your business, review these questions to determine if an app is the right choice for you.

  • Is it in your budget? Even a very simple app will cost around $20,000 to develop.

Self-Promotion Tips

Will Rogers, the legendary cowboy philosopher once said, “It ain’t bragging if it’s true.”

Self-promotion is not a dirty word, in fact, it is necessary for business success. Many of us blush and hesitate to engage in self-promotion. But celebrating wins or trumpeting success stories is an important part of a marketing plan. Customers want and need to know this kind of information before making a buying decision

Creative company culture is a hot topic. Some companies offer free lunches and dry cleaning as a way to boost morale, while others say this just puts pressure on employees to work longer hours. Ping pong tables and wacky decor make your office look like fun, but is it really? Some love an open office floor plan; others say it’s a noisy, distracted hot mess.

When a professor of mine encouraged our class to work at an internship this summer, my heart began to race. An internship already? As a sophomore, I have barely experienced college. I don’t have what it takes! But I didn’t want to get behind, so I pushed myself to at least try.