Self-Promotion Tips

Will Rogers, the legendary cowboy philosopher once said, “It ain’t bragging if it’s true.”

Self-promotion is not a dirty word, in fact, it is necessary for business success. Many of us blush and hesitate to engage in self-promotion. But celebrating wins or trumpeting success stories is an important part of a marketing plan. Customers want and need to know this kind of information before making a buying decision

Creative company culture is a hot topic. Some companies offer free lunches and dry cleaning as a way to boost morale, while others say this just puts pressure on employees to work longer hours. Ping pong tables and wacky decor make your office look like fun, but is it really? Some love an open office floor plan; others say it’s a noisy, distracted hot mess.

When a professor of mine encouraged our class to work at an internship this summer, my heart began to race. An internship already? As a sophomore, I have barely experienced college. I don’t have what it takes! But I didn’t want to get behind, so I pushed myself to at least try.

Remember when experts predicted that because of computers and digital content we’d all live in a paperless society? Obviously that hasn’t happened. And even though digital content has exploded, there is still a need for printed materials, and the best source for creating print content is right at your fingertips…your current digital library.

Retargeting concept illustration

Are you familiar with the concept of retargeting? I’ll bet it’s happened to you. You’re online shopping for an item…let’s say a new pair of shoes. You examine the features, check the price, you may even click to add it to your shopping cart, but you never complete the purchase. The next time you’re online you’re served an ad for that exact pair of shoes. Weird? Nope, that’s a form of retargeting.

custom landing page concept illustration

An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data. When users click, this is where they’ll land.  If you want to turn site visitors into customers, make sure your landing page meets these criteria…

Photography

Social Media Photography

We live in a visual world. If we don’t have pictures, it didn’t happen. This rule is especially important to social media, where we rely on pictures to tell a story. In our multi-screen world (phones, computers, laptops, tablets, TVs) social media photography is a vital component of any marketing strategy.

Sometimes it only takes three little letters to scare the heck out of you. Mention the IRS and people feel faint. The FBI is outside your door? Yeah, that’s never good news. And when you’re talking about websites, SEO is often viewed as the big bad wolf.

SEO, or search engine optimization, is one of the most misunderstood, yet most important digital marketing topics out there. There’s a misconception that harnessing the power of SEO is quick and easy. Not true! SEO is a process that takes time to yield results. It can take months to see results.

It’s not merely what you say, or how you say it. It’s also how it looks.

I’m talking about font selection. It might not immediately seem like something that could affect your bottom line, but choosing the right fonts is a way to draw a customer in or drive them away.

Consumers use digital throughout every step of their travel journey, from dreaming about destinations, to vacation research and booking. Your job as a tourism industry marketer doesn’t end once a visitor finally reaches your location.

Take a look at all the ways travelers use mobile once they’ve arrived and are ready to enjoy their experience. Are you missing out on any of these opportunities?