Top 5 Workplace Woes - Funny reasons to work at a creative agency

Top 5 Workplace Woes

What’s it really like to work at a creative agency like Innovative Advertising? Are we truly the “Mad Men” (and women) of TV… or is it just another job? Sometimes we struggle, just like everybody else. Revealed: Innovative’s workplace woes!

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Building a Creative Corporate Culture

Creative company culture is a hot topic. Some companies offer free lunches and dry cleaning as a way to boost morale, while others say this just puts pressure on employees to work longer hours. Ping pong tables and wacky decor make your office look like fun, but is it really? Some love an open office floor plan; others say it’s a noisy, distracted hot mess.

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Life as a People Who Think Intern

When a professor of mine encouraged our class to work at an internship this summer, my heart began to race. An internship already? As a sophomore, I have barely experienced college. I don’t have what it takes! But I didn’t want to get behind, so I pushed myself to at least try.

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Controversial Content with a Meaningful Story

When it comes to content marketing, at Innovative Advertising we encourage our clients to think beyond direct response strategies and focus more on engagement and awareness. Online and broadcast video provides a medium where viewers can experience your message with very little effort.

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FaceDirector software allows manipulation of actor performances in post-production

Disney Research Zürich has released a white paper on the newly developed algorithms and methods used by their system to redirect scenes after they have been shot. Aptly named FaceDirector—the system allows a director to seamless adjust the facial expressions and delivery of an actor by utilizing multiple production takes.

In television and film production one of the key elements to successful storytelling is the performance of the actors. A key hurdle for a director to overcome is pushing actors to convey believable emotions with appropriate facial expressions, speed and timing. FaceDirector could change how advertisements, long format programming and films are created.

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An open letter to all film students

Innovative’s Senior Video Editor, Rick Nelson, was recently asked by his alma mater, ‘The Factory,’ to write some advice for their current body of film students. Here’s what he had to say.

An open letter to all film students:

Create. Design. Produce.

Once you think you’ve created enough… do twice as much… then do three times as much.

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Pantone 2016 Color of the Year

For the first time Pantone has chosen two colors to represent the year, and 2016’s are Rose Quartz and Serenity.

Rose Quartz and Serenity

Rose Quartz and Serenity

Or to those outside the design world, baby pink and baby blue. We’ve seen loud, vibrant colors for most of their selections, but this year sees pastel, silvery hues.

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Black Friday: Do Your Homework

With North America’s biggest shopping period rapidly approaching, retailers and their marketers focus on demographies and how to best attract them. Millennials always seem to be at the forefront of these efforts as one of the most desirable consumer groups. Some research provided by Influenster gives us insight into their potential Black Friday behavior. Perhaps surprisingly, many plan to visit an actual store to participate in Black Friday festivities. Of the 93% of millennials that plan to shop over the holiday weekend, only 26% said they would be shopping more on Cyber Monday. The fact that many in this group are physically hitting the stores is also eye-opening considering their digital-heavy lifestyles.

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Even The Smallest Details Matter

If you stop by TheAdvocate.com as part of your daily browsing, you may have noticed something a bit off – the entire site.

The Advocate’s site was inaccessible today, because the domain was not renewed. This small detail caused the entire web presence of The Advocate to be rendered inaccessible.

Fortunately, the publication was able to secure the domain before any trolls were able to hold it hostage, but propagation across the web is still not complete. In some cases, it can take 24-48 hours for a site’s updated status to reach every internet service provider, such as Cox or AT&T.

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