
Harvard Business Review performed a 14-month study to analyze customers’ shopping behaviors in the United States. The review shows that 7% of customers were online-only shoppers while 20% were in-store only. That left the majority of shoppers, 73%, being multi-channel shoppers.
Now more than ever, customers enjoy alternating between channels for their shopping experience, creating an authentic omnichannel marketing experience. So, retail brands need to provide a consistent experience for the consumer, whether in-store, online, or engaged in both.
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Combatting Shrinking Attention Spans with Short Form Video
See how long it takes before you become distracted while reading this. Is it 2 minutes? What about 8 seconds?
Over the past few years, the human attention span has shrunk significantly. According to a study from Cross River Therapy, the average person’s attention span is just 8.25 seconds, which is a 25% decrease from 2005.
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Very Peri: The Pantone Color that Inspires Innovation
Color is crucial to the design and branding of products and businesses. Color can communicate almost more than words can, and you definitely don’t want your color to convey the opposite of what you are trying to say. Where can you look to find the trendiest color for the most effective communication? The Pantone Color of the Year is the perfect place to start.
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