It’s that time of year again. The time of year when we all crave a little pumpkin spice and everything nice. Nothing says cozy fall days, fuzzy socks, football and brisk autumn air quite like a pumpkin spice latte (popularly known as PSL). But pumpkin spice popularity has extended well beyond the PSL. Just last year, Nielsen IQ, a market research firm, reported a 24% surge in the purchase of pumpkin-spice-flavored grocery products by Americans, accounting for over $235 million in sales. Marketing the nostalgic feeling of fall This year, Starbucks rolled out the pumpkin spice latte across the country on August 24, while Krispy Kreme put its pumpkin spice latte back on the menu on August 8. So why Read the full article…