Innovative Advertising Creates Award-Winning Animated Videos

Innovative Advertising recently earned multiple local and national awards for a campaign created for a health insurance company. The winning entry features four animated videos comprising an overall campaign aimed at engaging members and inspiring them to take ownership of their health under the guidance of expert healthcare clinical staff.

Optimizing Your Website During Down Time concept illustration

Many people are using the “social distancing” business lull as an opportunity to tackle tasks at home and at work that they’ve always wanted to accomplish. So if optimizing your website has been on your punch list, here five areas to focus on.

Start with a Search Engine Optimization (SEO) Audit

Complete a comprehensive, technical SEO audit of your site. Innovative Advertising can help with this audit, utilizing third-party tools like SEMRush and Moz to understand areas for improvement and focus. These tools also allow you to understand how your brand ranks against your top competitors. Typically, we see a series of updates being recommended, including:

It’s no surprise that COVID-19 has sparked massive change, but how has it impacted advertising? With more people at home using technology for work, entertainment, schooling and more, the methods of reaching audiences have shifted. And advertisers have taken notice, modifying their approach to reach audiences at their new location – home – and through new platforms – digital devices.

Innovative Advertising, Working From Home

In this uncertain and rapidly changing moment, our agency is doing its best not to miss a beat and continue providing creative solutions for our clients. At the same time, we’re making the health and safety of our team a priority. All of us at People Who Think started working from home. And, while it’s been a remarkably smooth transition, it’s a major shift for most of us.

This month Innovative Advertising earned six ADDYs, including one gold, at the American Advertising Awards presented by the Advertising Club of New Orleans. Accolades include work for two of our valued clients, Globalstar and Blue Cross Blue Shield of Louisiana, as well as a video celebrating the agency’s twentieth anniversary. Additionally, two of the agency’s team members were awarded the prestigious Ad Persons of the Year honor.

Click here to view all of Innovative Advertising’s national Telly Award-winning video and television productions.

Innovative Advertising (Innovative), a Louisiana-based advertising, marketing and communications agency, earned four national honors, including two first-place awards, for its television and video advertising work at the 40th Annual Telly Awards. With over 10,000 entries from around the world, the Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks and production companies, such as Vice, Vimeo, Hearst Digital Media, BuzzFeed and A&E Networks.

SEO Strategy Best Practices Concept Illustration

Does your site have common problems like opening at a snail’s pace, or no security? Is your site hard to navigate?  Can your site easily load on a smartphone or tablet?

Innovative Advertising Working From Home

Diversity marketing is important to consider when planning any advertising campaign because it will determine the level of inclusion, or exclusion, felt by potential customers when viewing your brand’s marketing materials. Determining how to properly execute diversity marketing, however, can be a tricky endeavor. What is Diversity Marketing? Find out in our extended article.

Innovative Advertising Christmas Survey Results

Real tree or artificial? Eggnog or Hot Chocolate? We surveyed the Innovative team to see what makes our employees happy during the holidays.

9 Tips for Creative Inspiration

Working in the creative industry can be fun, but eventually creative block happens to everyone. Staying inspired and keeping things fresh is key to successful design and marketing.