Your campaign is ready to go. You’ve crafted your content to meet the desires of your target audience, you’ve aligned your messages with the proof points of your brand…but hold on. There are still a few more things to do before you press GO and launch your campaign.
Here’s your pre-launch checklist:
Connecting with consumers organically is an integral part of growing a company’s brand. From social media posts to blogs, there are a variety of ways to share content about your company with your audience online. How then does a brand cut through the clutter and stand out? People, your customers included, are visual engagers, and their online consumption habits have evolved from merely reading words to viewing images and now enjoying video. Increasingly, companies are utilizing the latter to reach their audiences and taking engagement to new levels with live streaming video.
For most companies, tweaking a product is often a natural part of doing business. Performing a product line adjustment offers companies the chance to recalibrate, enhance or create a new product for its customers. For example, Coke Zero recently changed its name and formula to become Coca-Cola Zero Sugar. Before your company jumps headlong into a product change, it’s important to understand the impact it can have on your brand and the role marketing can play in the process.
When trying to determine the effectiveness of an advertising campaign, you can look at many different factors. Just as digital media has changed over the last few years, so has the way we determine a campaign’s measures of success. Two examples of how we evaluate campaigns are Return On Ad Spend (ROAS) and Return On Investment (ROI). While it’s important to understand the differences between ROAS and ROI, it’s equally important to know the value of each when optimizing both campaign performance and budget.
You’ve probably heard the GDPR acronym, especially during Facebook CEO Mark Zuckerberg’s appearance before the United States Congress, but what exactly is it? More importantly, what does it mean?
The General Data Protection Regulation (GDPR) is a law that gives residents of the European Union (EU) more control over their personal data with a focus on keeping the data secure. Enforcement of the GDPR went into effect May 28, 2018 and is applicable to every citizen of the EU and any business entity that transacts with them, regardless of the location of the business.
Today, Innovative Advertising added to its award-winning profile with three honors in the 39th Annual Telly Awards. All three victories came from Innovative’s work with Essential Federal Credit Union.
For its production of Essential’s “Our Progress” TV ad, Innovative earned a coveted Silver Telly Award in the General Bank for Local TV category. “Our Progress” introduces Essential’s commitment to addressing food insecurity by discussing the company’s long-standing relationship with the Greater Baton Rouge Food Bank. The video specifically highlights the credit union’s commitment of donating 50 meals to the food bank for each new member sign-up.
Once upon a time, the only tools you needed to get your newsworthy announcements and stories publicized were a press release and an email or phone call. Editors and reporters were one call away from hearing your pitch and developing it into a story. Now, modern communication devices allow us to reach media contacts in tons of news ways. This, combined with the rise of blogging, YouTube and other influencer channels, makes being creative and compelling in your outreach much more important. How, where, when and to whom you decide to pitch your story and product/service can literally make or break a successful public relations effort.
No matter which side of 1980 you were born, the title of this article may cause you to roll your eyes. Baby boomers and Generation X managers sometimes have preconceived notions about the age group known as millennials. Alternatively, millennials tire of generalizations about themselves and taking the blame for ruining everything older generations hold dear.
As advertisers struggle to negotiate the ever-changing world of digital marketing, there’s one medium that remains strong, affordable and effective: radio.
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. It’s hard to beat reaching your customer in transit while they’re on their way to go shopping.
In addition to credit card fraud and identity fraud, there’s a new kind of fraud to watch out for — ad fraud. Digital ad fraud, also known as Invalid Traffic (IVT), is the practice of fraudulently representing (or falsely inflating) online ad metrics like impressions, clicks, conversions or actions in order to generate revenue. Digital bots, or nonhuman digital traffic, are the main cause of ad fraud, resulting in more than $7 billion in advertising investment waste.