Your company’s website is the face of your organization and a crucial part of your marketing plan. Your website has to speak clearly and function perfectly, performing well both with users and with search engines and rankings. If optimizing your website has been on your punch list, here some specific tips for success with five areas to focus on.
You’ve probably heard the GDPR acronym, especially during Facebook CEO Mark Zuckerberg’s appearance before the United States Congress, but what exactly is it? More importantly, what does it mean?
The General Data Protection Regulation (GDPR) is a law that gives residents of the European Union (EU) more control over their personal data with a focus on keeping the data secure. Enforcement of the GDPR went into effect May 28, 2018 and is applicable to every citizen of the EU and any business entity that transacts with them, regardless of the location of the business.
Collecting customer data is key to almost any marketing strategy. Without data, you’re marketing blindly, merely hoping to reach your target audience. Many businesses already collect data digitally, but don’t know how to leverage what they have.
Collecting data allows you to store and analyze important information about your existing and potential customers. Collecting this information can also save your company money by building a database of customers for future marketing and retargeting efforts. You no longer need to cast a “wide net” to reach potential consumers within your target audience. You can focus your marketing efforts and dollars on those with the highest propensity to take action.
On average, up to 83% of consumers visit a company’s website before making a purchase decision. If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing business. That’s why most digital professionals recommend updating your company’s website every two to three years — with minor adjustments occurring on a monthly or quarterly basis. If you’re wondering whether to update your website, consider the following:
There are over two million apps available for smartphone users, and the number will increase to three million soon. If you’re considering creating an app for your business, review these questions to determine if an app is the right choice for you.
An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data. When users click, this is where they’ll land. If you want to turn site visitors into customers, make sure your landing page meets these criteria…
Sometimes it only takes three little letters to scare the heck out of you. Mention the IRS and people feel faint. The FBI is outside your door? Yeah, that’s never good news. And when you’re talking about websites, SEO is often viewed as the big bad wolf.
SEO, or search engine optimization, is one of the most misunderstood, yet most important digital marketing topics out there. There’s a misconception that harnessing the power of SEO is quick and easy. Not true! SEO is a process that takes time to yield results. It can take months to see results.
Consumers use digital throughout every step of their travel journey, from dreaming about destinations, to vacation research and booking. Your job as a tourism industry marketer doesn’t end once a visitor finally reaches your location.
Take a look at all the ways travelers use mobile once they’ve arrived and are ready to enjoy their experience. Are you missing out on any of these opportunities?
Some things never go out of style. Other things are out of date almost the second they’re out of the store. In order to be effective, today’s marketing and advertising often requires a combination of traditional (direct mail, billboards, radio/tv), as well as newer and emerging tactics (social selling, highly targeted audience segmentation, experiential marketing).