When you think of New Orleans City Park, so many things come to mind. For 170 years, this park has provided luscious green space for play and leisure, scenic waterways for fishing and romantic gondola rides. There are also opportunities to explore and learn through the Park’s different museums and visitors can even indulge in ordering warm beignets and a cup of cafe au lait at the famed Cafe Du Monde.
These two terms and the concepts behind them set the foundation for how customers experience and interact with your organization through your website. UX stands for “User Experience.” UI stands for “User Interface.” User Experience and User Interface have become vitally important, as more and more brand interactions happen exclusively online or begin with online contact.
Pre-COVID-19, most industries were already moving away from brick-and-mortar–based operations and toward widespread adoption of digital technologies in manufacturing, sales and delivery of services and goods. There is ample evidence that the arrival of COVID-19 greatly accelerated the timetable and growing evidence that these new approaches and technologies will become permanent, as both supply chain and consumer demand pressures have changed in enduring ways.
An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data. When users click, this is where they’ll land. If you want to turn site visitors into customers, make sure your landing page meets these criteria…
You’ve probably heard the GDPR acronym, especially during Facebook CEO Mark Zuckerberg’s appearance before the United States Congress, but what exactly is it? More importantly, what does it mean?
The General Data Protection Regulation (GDPR) is a law that gives residents of the European Union (EU) more control over their personal data with a focus on keeping the data secure. Enforcement of the GDPR went into effect May 28, 2018 and is applicable to every citizen of the EU and any business entity that transacts with them, regardless of the location of the business.
On average, up to 83% of consumers visit a company’s website before making a purchase decision. If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing business. That’s why most digital professionals recommend updating your company’s website every two to three years — with minor adjustments occurring on a monthly or quarterly basis. If you’re wondering whether to update your website, consider the following:
There are over two million apps available for smartphone users, and the number will increase to three million soon. If you’re considering creating an app for your business, review these questions to determine if an app is the right choice for you.
Some things never go out of style. Other things are out of date almost the second they’re out of the store. In order to be effective, today’s marketing and advertising often requires a combination of traditional (direct mail, billboards, radio/tv), as well as newer and emerging tactics (social selling, highly targeted audience segmentation, experiential marketing).