Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.
According to the National Retail Federation (NRF), last year’s total holiday season sales were 14.1% more than 2020, which set a new spending record of $886.7 billion, the most money ever spent despite of the challenges posed from inflation and supply chain issues. The NRF also saw that almost 50% of consumers started their holiday shopping earlier than usual because of the concern of slower shipping times.
These two terms and the concepts behind them set the foundation for how customers experience and interact with your organization through your website. UX stands for “User Experience.” UI stands for “User Interface.” User Experience and User Interface have become vitally important, as more and more brand interactions happen exclusively online or begin with online contact.
Pre-COVID-19, most industries were already moving away from brick-and-mortar–based operations and toward widespread adoption of digital technologies in manufacturing, sales and delivery of services and goods. There is ample evidence that the arrival of COVID-19 greatly accelerated the timetable and growing evidence that these new approaches and technologies will become permanent, as both supply chain and consumer demand pressures have changed in enduring ways.
What is a marketing funnel? The marketing funnel is a way to visualize the process of turning leads into customers. Imagine a classic funnel shape. A full-funnel marketing approach begins at the top of the funnel by casting a wide net to capture as many leads as possible. As you move down the funnel, it becomes narrower and the efforts of your marketing become more focused, targeting the most qualified audience with the highest propensity to convert.
Parents have told their kids for generations…”Do your homework!” Got a big project or campaign on the horizon? Remember what your Momma told you, and do your research homework first.
At Innovative Advertising, we never stop questioning why something is happening or how to make it better. We’ve seen the results of effective research and know that consumer insights are at the heart of effective marketing.
For the past two years, Innovative Advertising (Innovative) has been honored to work with Gulf Coast Bank to create their annual report. Each year the project has an overarching theme that incorporates elements of the Gulf Coast region, showcases clients and highlights the philanthropic work of the bank.
Brand identity. Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success. A strong brand will boost customer retention, increase purchase usage and can considerably lower your acquisition costs.
Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client-agency relationship goes back to the basics. It’s not enough to establish a relationship; a lasting partnership must be nurtured to foster growth and ensure longevity.