Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client-agency relationship goes back to the basics. It’s not enough to establish a relationship; a lasting partnership must be nurtured to foster growth and ensure longevity.
Remember when experts predicted that because of computers and digital content we’d all live in a paperless society? Obviously that hasn’t happened. And even though digital content has exploded, there is still a need for printed materials, and the best source for creating print content is right at your fingertips…your current digital library.
An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data. When users click, this is where they’ll land. If you want to turn site visitors into customers, make sure your landing page meets these criteria…
Real tree or artificial? Eggnog or Hot Chocolate? We surveyed the Innovative team to see what makes our employees happy during the holidays.
Your campaign is ready to go. You’ve crafted your content to meet the desires of your target audience, you’ve aligned your messages with the proof points of your brand…but hold on. There are still a few more things to do before you press GO and launch your campaign.
Here’s your pre-launch checklist:
For most companies, tweaking a product is often a natural part of doing business. Performing a product line adjustment offers companies the chance to recalibrate, enhance or create a new product for its customers. For example, Coke Zero recently changed its name and formula to become Coca-Cola Zero Sugar. Before your company jumps headlong into a product change, it’s important to understand the impact it can have on your brand and the role marketing can play in the process.
Once upon a time, the only tools you needed to get your newsworthy announcements and stories publicized were a press release and an email or phone call. Editors and reporters were one call away from hearing your pitch and developing it into a story. Now, modern communication devices allow us to reach media contacts in tons of news ways. This, combined with the rise of blogging, YouTube and other influencer channels, makes being creative and compelling in your outreach much more important. How, where, when and to whom you decide to pitch your story and product/service can literally make or break a successful public relations effort.
You probably won’t get to the end of this blog. Studies show the human attention span is shrinking. The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human attention. In an era of diminishing attention spans, 60-second and 30-second commercials have lost favor among advertisers. Video completion rates are falling, and heavy advertising loads have an impact on consumer viewing experiences.
On average, up to 83% of consumers visit a company’s website before making a purchase decision. If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing business. That’s why most digital professionals recommend updating your company’s website every two to three years — with minor adjustments occurring on a monthly or quarterly basis. If you’re wondering whether to update your website, consider the following:
Some of the most popular television programs feature makeovers. Viewers can’t seem to get enough of shows where drab and out-of-date houses and people get a new look and style. Rebranding is the process of giving your company a makeover by reinventing its image, messaging and/or appearance. It’s a great way to revitalize your business or possibly gain a new audience. But this undertaking involves more than just a new logo and business cards. Rebranding is a complex process that should be strategically planned and executed. If you think it is time for a company rebrand, you need to understand the steps necessary for success.