Advertising in an Era of Diminishing Attention Spans

You probably won’t get to the end of this blog. Studies show the human attention span is shrinking. The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human attention. In an era of diminishing attention spans, 60-second and 30-second commercials have lost favor among advertisers. Video completion rates are falling, and heavy advertising loads have an impact on consumer viewing experiences.

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Update Your Website concept illustration

How to Know When Your Website Needs an Update

On average, up to 83% of consumers visit a company’s website before making a purchase decision. If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing business. That’s why most digital professionals recommend updating your company’s website every two to three years — with minor adjustments occurring on a monthly or quarterly basis. If you’re wondering whether to update your website, consider the following:

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Rebranding: Concept Illustration

Key Steps to Rebranding

Some of the most popular television programs feature makeovers. Viewers can’t seem to get enough of shows where drab and out-of-date houses and people get a new look and style. Rebranding is the process of giving your company a makeover by reinventing its image, messaging and/or appearance. It’s a great way to revitalize your business or possibly gain a new audience. But this undertaking involves more than just a new logo and business cards. Rebranding is a complex process that should be strategically planned and executed. If you think it is time for a company rebrand, you need to understand the steps necessary for success.

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Top 5 Workplace Woes - Funny reasons to work at a creative agency

Top 5 Workplace Woes

What’s it really like to work at a creative agency like Innovative Advertising? Are we truly the “Mad Men” (and women) of TV… or is it just another job? Sometimes we struggle, just like everybody else. Revealed: Innovative’s workplace woes!

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5 Things to Know Before Building a Mobile App

5 Things to Know Before You Invest in a Mobile App

There are over two million apps available for smartphone users, and the number will increase to three million soon. If you’re considering creating an app for your business, review these questions to determine if an app is the right choice for you.

  • Is it in your budget? Even a very simple app will cost around $20,000 to develop.

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Self-Promotion Tips

5 Ways To Self-Promote Without Selling Out

Will Rogers, the legendary cowboy philosopher once said, “It ain’t bragging if it’s true.”

Self-promotion is not a dirty word, in fact, it is necessary for business success. Many of us blush and hesitate to engage in self-promotion. But celebrating wins or trumpeting success stories is an important part of a marketing plan. Customers want and need to know this kind of information before making a buying decision

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Repurpose Digital for Print

Remember when experts predicted that because of computers and digital content we’d all live in a paperless society? Obviously that hasn’t happened. And even though digital content has exploded, there is still a need for printed materials, and the best source for creating print content is right at your fingertips…your current digital library.

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Retargeting concept illustration

Introduction to Retargeting

Are you familiar with the concept of retargeting? I’ll bet it’s happened to you. You’re online shopping for an item…let’s say a new pair of shoes. You examine the features, check the price, you may even click to add it to your shopping cart, but you never complete the purchase. The next time you’re online you’re served an ad for that exact pair of shoes. Weird? Nope, that’s a form of retargeting.

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custom landing page concept illustration

Why Your Social Media Ad Needs a Landing Page

An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data. When users click, this is where they’ll land.  If you want to turn site visitors into customers, make sure your landing page meets these criteria…

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Understanding the Power of SEO

Sometimes it only takes three little letters to scare the heck out of you. Mention the IRS and people feel faint. The FBI is outside your door? Yeah, that’s never good news. And when you’re talking about websites, SEO is often viewed as the big bad wolf.

SEO, or search engine optimization, is one of the most misunderstood, yet most important digital marketing topics out there. There’s a misconception that harnessing the power of SEO is quick and easy. Not true! SEO is a process that takes time to yield results. It can take months to see results.

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