There are over two million apps available for smartphone users, and the number will increase to three million soon. If you’re considering creating an app for your business, review these questions to determine if an app is the right choice for you.
Will Rogers, the legendary cowboy philosopher once said, “It ain’t bragging if it’s true.”
Self-promotion is not a dirty word, in fact, it is necessary for business success. Many of us blush and hesitate to engage in self-promotion. But celebrating wins or trumpeting success stories is an important part of a marketing plan. Customers want and need to know this kind of information before making a buying decision
Remember when experts predicted that because of computers and digital content we’d all live in a paperless society? Obviously that hasn’t happened. And even though digital content has exploded, there is still a need for printed materials, and the best source for creating print content is right at your fingertips…your current digital library.
Are you familiar with the concept of retargeting? I’ll bet it’s happened to you. You’re online shopping for an item…let’s say a new pair of shoes. You examine the features, check the price, you may even click to add it to your shopping cart, but you never complete the purchase. The next time you’re online you’re served an ad for that exact pair of shoes. Weird? Nope, that’s a form of retargeting.
An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data. When users click, this is where they’ll land. If you want to turn site visitors into customers, make sure your landing page meets these criteria…
Sometimes it only takes three little letters to scare the heck out of you. Mention the IRS and people feel faint. The FBI is outside your door? Yeah, that’s never good news. And when you’re talking about websites, SEO is often viewed as the big bad wolf.
SEO, or search engine optimization, is one of the most misunderstood, yet most important digital marketing topics out there. There’s a misconception that harnessing the power of SEO is quick and easy. Not true! SEO is a process that takes time to yield results. It can take months to see results.
It’s not merely what you say, or how you say it. It’s also how it looks.
I’m talking about font selection. It might not immediately seem like something that could affect your bottom line, but choosing the right fonts is a way to draw a customer in or drive them away.
There’s no denying it, social media video is the king of content right now. From “live-as-it-happens” videos to eye-catching mini-movies, consumers are watching closely. Visual trends are growing and platforms like Instagram and Facebook play an important role in this shift. Consumers are viewing more video, so brands are creating even more social media video marketing for them to view. And where they watch is extremely important.
“To succeed in your mission, you must have single-minded devotion to your goal.”
– A.P.J. Abdul Kalam
The new year is a good time to set goals. Roughly half of us make personal resolutions when the calendar changes and unfortunately, most of us don’t follow through. The number one reason for failure? We focus on too many goals.
What happens to your advertising plans when the surrounding community is devastated by a natural disaster? That’s the question Essential Federal Credit Union faced this year because of the 2016 floods in Louisiana.
As a credit union, Essential is a vital part of its community and when it was threatened, Essential sprung into action. The branding campaign Innovative Advertising had planned for the credit union was quickly revamped to focus on helping its customers through the rebuilding process.