Combining Traditional & Digital Media for Enhanced Results

Media buying used to be simple. Well, maybe not simple, but it was definitely more straightforward than it is today. You had fewer outlets to choose from — Print (newspaper and/or magazine), Radio, Billboard, and TV. You could compare each channel’s reach into your geographic market and amongst your ideal customers’ demographics with relative ease, and you could allocate your media buying budget accordingly.

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customer-centric content

The Importance of a Customer-Centric, Value-Based Content Strategy

Creating and distributing content is one of the most effective ways to build your brand and engage with your target audience. But, only if it’s done right. If your content primarily focuses on pitching your company, services and products, you need to rethink your strategy. Today’s consumer prefers to learn about products and services through articles, not advertisements. They want to be educated through online searches, not “sold.”

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Fall Season TV Recap: Who’s Staying and Who’s Going

If this season’s programming successes have taught us anything, it’s this: viewer options are increasing and preferences are changing, but audiences are still flocking to smash hits – both old and new.

This season has already surpassed the last in programming choices and hits. This may be due, in part, to the fact that broadcast networks are sticking with the genres and programs they’ve become known for: NBC-dramas, CBS-reliability, FOX-sports and one-hit programming like Empire.

Top Broadcast Show of the Fall Season

This is Us, NBC’s newest family show, came with high expectations and big promises. And, it delivered. It makes you smile, laugh and cry, with well-developed characters and equally well thought-out storylines reminiscent of NBC’s fan-favorite, Parenthood.

Since its premiere, This is Us has boasted strong numbers, blowing even projected and anticipated viewership out of the water (with help from heavy promotion on traditional TV and digital, a sizeable ad budget and a strong lead-in from The Voice). Renewed only a week into the opening season, This is Us is firmly positioned as the season’s “must see” show and a clear example of what viewers are looking for.

Canceled Shows

As always, there are shows on the chopping block. However, networks seem to be turning to ordering fewer new episodes rather than cancelling them outright. Part of the reason — although traditional TV viewership is down 38% from 2011, streaming video services are growing at a rate of 9% year-over-year. 2016 marked the first year that streaming video services were in 50% of US television households. So, it makes sense for networks to see which shows perform better with online and on-demand viewers. This strategy buys them time to evaluate DVR and online numbers, resulting in a more informed cancellation or renewal decisions.


Network Full Season Pickups Too Soon to Tell Or Decreased Episodes
ABC American Housewife

Designated Survivor




CBS  Bull

Kevin Can Wait


The Great Indoors

Man With a Plan

Pure Genius
NBC This is Us Timeless

The Good Place

FOX Lethal Weapon Pitch

Son of Zorn

The Exorcist

CW   Frequency

No Tomorrow

Surprise of the Season

NFL ratings are still outpacing all other shows, but have seen an unexpected decline this season. I believe (along with many others) there are a multitude of reasons:

  • The NFL has been slowly getting rid of what made the games fun to watch — touchdown dances and team celebrations
  • More and more bad calls by referees
  • Over commercialization of the game
  • Lots of negative player stories

What Can We Learn?

All in all, the fall season numbers (as well as its fewer cancellations) have once again confirmed the power of quality television. In spite of increasing changes in how audiences are watching, they are continuing to tune into their favorites shows and will be for the foreseeable future. For more information on TV viewing trends and stats, click here.

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6 Ways Your Online Advertising Can Break Through Holiday Clutter

Every year during the holiday season, consumers are inundated with advertisements from millions of companies vying for their attention and money. With so much competition, why do businesses even bother? Because, if you place the right type of ad, it pays off. Big Time! In 2015 , brands reaped 113% more return on ad spend, thanks in part to larger increases in average order values (AOV).

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How to Develop (and Budget for) an Effective 2017 Marketing Plan

2017 is fast-approaching. And while you’re probably knee-deep in how to finish 2016 strong, now is also the time to start planning for what’s to come. Today, as many as 85% of small and mid-size companies make the mistake of operating based only on a budget. Without a well-designed marketing plan, you fail to establish guidelines and proper direction, as well as run the risk of being unable to successfully identify key performance indicators (KPI’s). To ensure your business can hit the ground running January 1st, you need to be asking (and answering) three key questions:

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TV advertising

Don’t Pull the Plug On TV Advertising: Viewers Are Still Paying Attention

It’s no secret that streaming services like Netflix and Amazon Prime Instant Video have altered the way we watch our movies and TV shows. The rapid adoption of these services over the past few years has caused many media and advertising analysts to proclaim that traditional network and cable television is dead. No longer are people tuning in week after week to catch up on their favorite characters, or sitting through a half dozen commercial breaks per hour to find out what happens next.

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