This month Innovative Advertising earned six ADDYs, including one gold, at the American Advertising Awards presented by the Advertising Club of New Orleans. Accolades include work for two of our valued clients, Globalstar and Blue Cross Blue Shield of Louisiana, as well as a video celebrating the agency’s twentieth anniversary. Additionally, two of the agency’s team members were awarded the prestigious Ad Persons of the Year honor.

Brand identity. Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success. A strong brand will boost customer retention, increase purchase usage and can considerably lower your acquisition costs.

Click here to view all of Innovative Advertising’s national Telly Award-winning video and television productions.

Innovative Advertising (Innovative), a Louisiana-based advertising, marketing and communications agency, earned four national honors, including two first-place awards, for its television and video advertising work at the 40th Annual Telly Awards. With over 10,000 entries from around the world, the Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks and production companies, such as Vice, Vimeo, Hearst Digital Media, BuzzFeed and A&E Networks.

Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client­-agency relationship goes back to the basics. It’s not enough to establish a relationship; a lasting partnership must be nurtured to foster growth and ensure longevity.

Does your site have common problems like opening at a snail’s pace, or no security? Is your site hard to navigate?  Can your site easily load on a smartphone or tablet?

Remember when experts predicted that because of computers and digital content we’d all live in a paperless society? Obviously that hasn’t happened. And even though digital content has exploded, there is still a need for printed materials, and the best source for creating print content is right at your fingertips…your current digital library.

An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data. When users click, this is where they’ll land.  If you want to turn site visitors into customers, make sure your landing page meets these criteria…

Real tree or artificial? Eggnog or Hot Chocolate? We surveyed the Innovative team to see what makes our employees happy during the holidays.

Innovative’s Senior Video Editor, Rick Nelson, was recently asked by his alma mater, ‘The Factory,’ to write some advice for their current body of film students. Here’s what he had to say.

An open letter to all film students:

Create. Design. Produce.

Once you think you’ve created enough… do twice as much… then do three times as much.