Understanding the Power of SEO

Sometimes it only takes three little letters to scare the heck out of you. Mention the IRS and people feel faint. The FBI is outside your door? Yeah, that’s never good news. And when you’re talking about websites, SEO is often viewed as the big bad wolf.

SEO, or search engine optimization, is one of the most misunderstood, yet most important digital marketing topics out there. There’s a misconception that harnessing the power of SEO is quick and easy. Not true! SEO is a process that takes time to yield results. It can take months to see results.

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The Tourism Industry

Consumers use digital throughout every step of their travel journey, from dreaming about destinations, to vacation research and booking. Your job as a tourism industry marketer doesn’t end once a visitor finally reaches your location.

Take a look at all the ways travelers use mobile once they’ve arrived and are ready to enjoy their experience. Are you missing out on any of these opportunities?

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6 Ways Your Online Advertising Can Break Through Holiday Clutter

Every year during the holiday season, consumers are inundated with advertisements from millions of companies vying for their attention and money. With so much competition, why do businesses even bother? Because, if you place the right type of ad, it pays off. Big Time! In 2015 , brands reaped 113% more return on ad spend, thanks in part to larger increases in average order values (AOV).

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Even The Smallest Details Matter

If you stop by TheAdvocate.com as part of your daily browsing, you may have noticed something a bit off – the entire site.

The Advocate’s site was inaccessible today, because the domain was not renewed. This small detail caused the entire web presence of The Advocate to be rendered inaccessible.

Fortunately, the publication was able to secure the domain before any trolls were able to hold it hostage, but propagation across the web is still not complete. In some cases, it can take 24-48 hours for a site’s updated status to reach every internet service provider, such as Cox or AT&T.

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