Your campaign is ready to go. You’ve crafted your content to meet the desires of your target audience, you’ve aligned your messages with the proof points of your brand…but hold on. There are still a few more things to do before you press GO and launch your campaign.
Here’s your pre-launch checklist:
Connecting with consumers organically is an integral part of growing a company’s brand. From social media posts to blogs, there are a variety of ways to share content about your company with your audience online. How then does a brand cut through the clutter and stand out? People, your customers included, are visual engagers, and their online consumption habits have evolved from merely reading words to viewing images and now enjoying video. Increasingly, companies are utilizing the latter to reach their audiences and taking engagement to new levels with live streaming video.
Once upon a time, the only tools you needed to get your newsworthy announcements and stories publicized were a press release and an email or phone call. Editors and reporters were one call away from hearing your pitch and developing it into a story. Now, modern communication devices allow us to reach media contacts in tons of news ways. This, combined with the rise of blogging, YouTube and other influencer channels, makes being creative and compelling in your outreach much more important. How, where, when and to whom you decide to pitch your story and product/service can literally make or break a successful public relations effort.
You probably won’t get to the end of this blog. Studies show the human attention span is shrinking. The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human attention. In an era of diminishing attention spans, 60-second and 30-second commercials have lost favor among advertisers. Video completion rates are falling, and heavy advertising loads have an impact on consumer viewing experiences.
On average, up to 83% of consumers visit a company’s website before making a purchase decision. If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing business. That’s why most digital professionals recommend updating your company’s website every two to three years — with minor adjustments occurring on a monthly or quarterly basis. If you’re wondering whether to update your website, consider the following:
Will Rogers, the legendary cowboy philosopher once said, “It ain’t bragging if it’s true.”
Self-promotion is not a dirty word, in fact, it is necessary for business success. Many of us blush and hesitate to engage in self-promotion. But celebrating wins or trumpeting success stories is an important part of a marketing plan. Customers want and need to know this kind of information before making a buying decision
An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data. When users click, this is where they’ll land. If you want to turn site visitors into customers, make sure your landing page meets these criteria…
We live in a visual world. If we don’t have pictures, it didn’t happen. This rule is especially important to social media, where we rely on pictures to tell a story. In our multi-screen world (phones, computers, laptops, tablets, TVs) social media photography is a vital component of any marketing strategy.
Consumers use digital throughout every step of their travel journey, from dreaming about destinations, to vacation research and booking. Your job as a tourism industry marketer doesn’t end once a visitor finally reaches your location.
Take a look at all the ways travelers use mobile once they’ve arrived and are ready to enjoy their experience. Are you missing out on any of these opportunities?
There’s no denying it, social media video is the king of content right now. From “live-as-it-happens” videos to eye-catching mini-movies, consumers are watching closely. Visual trends are growing and platforms like Instagram and Facebook play an important role in this shift. Consumers are viewing more video, so brands are creating even more social media video marketing for them to view. And where they watch is extremely important.