Brand identity. Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success. A strong brand will boost customer retention, increase purchase usage and can considerably lower your acquisition costs.
The Digital Age has brought no end of new marketing opportunities and new perspectives on advertising. However, it hasn’t spelled the end of traditional marketing tactics, and in fact some longstanding strategies are even more effective today. Direct mail is one of them.
We don’t blush when it comes to talking about money. Figuring out the optimum marketing budget for your business is important — it shouldn’t be a delicate conversation, it should be right out in the open. Clear communication about a budget helps set expectations for you and your marketing team, and is central to building an effective, goal-oriented marketing plan.
Some things never go out of style. Other things are out of date almost the second they’re out of the store. In order to be effective, today’s marketing and advertising often requires a combination of traditional (direct mail, billboards, radio/tv), as well as newer and emerging tactics (social selling, highly targeted audience segmentation, experiential marketing).
If you want your brand to get noticed on social media—and you should—you need to give your audience compelling content. Content that’s eyecatching, heartwarming, brain-scratching or otherwise unavoidably engaging.
When it comes to content marketing, at Innovative Advertising we encourage our clients to think beyond direct response strategies and focus more on engagement and awareness. Online and broadcast video provides a medium where viewers can experience your message with very little effort.
Disney Research Zürich has released a white paper on the newly developed algorithms and methods used by their system to redirect scenes after they have been shot. Aptly named FaceDirector—the system allows a director to seamless adjust the facial expressions and delivery of an actor by utilizing multiple production takes.
In television and film production one of the key elements to successful storytelling is the performance of the actors. A key hurdle for a director to overcome is pushing actors to convey believable emotions with appropriate facial expressions, speed and timing. FaceDirector could change how advertisements, long format programming and films are created.
With North America’s biggest shopping period rapidly approaching, retailers and their marketers focus on demographies and how to best attract them. Millennials always seem to be at the forefront of these efforts as one of the most desirable consumer groups. Some research provided by Influenster gives us insight into their potential Black Friday behavior. Perhaps surprisingly, many plan to visit an actual store to participate in Black Friday festivities. Of the 93% of millennials that plan to shop over the holiday weekend, only 26% said they would be shopping more on Cyber Monday. The fact that many in this group are physically hitting the stores is also eye-opening considering their digital-heavy lifestyles.