Mastering Full Funnel Marketing for Business Growth

We’ve all been there as consumers, finding ourselves unexpectedly clued into a new product or service that fits a need or desire we may not have even been consciously aware of. This phenomenon is best explained through the framework of “Full Funnel Marketing,” which unfolds across four distinct phases: Awareness, Consideration, Conversion, and Loyalty. Allow us to delve into how this process plays out so you can consider if your brand can benefit from a Full Funnel approach.

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2023’s Hottest Marketing Trends: The Common Ground of Barbie, AI, and Influencers

2023, The Year of Barbie

Let’s reflect for a moment on one of the biggest marketing successes of 2023: the immense success of the movie, Barbie. Leading up to its July release, Barbie’s signature pink color made waves, garnering collaborations with brands like Crocs, Beis luggage, Xbox, and many more. The results of Barbie fever sustained excitement and anticipation for the movie which, according to Fortune, earned a record-breaking $1.4 billion in global ticket sales.

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A Thanksgiving Reflection for Marketers

In the spirit of Thanksgiving, a time when we gather to express gratitude for the blessings in our lives, it’s important to pause and reflect on the positives amidst the challenges we’ve faced in the last several years. In a world marked by turmoil and sorrow, this week offers us an opportunity to be grateful, count our blessings, and appreciate the good that surrounds us.

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The pumpkin spice craze explained

It’s that time of year again. The time of year when we all crave a little pumpkin spice and everything nice. Nothing says cozy fall days, fuzzy socks, football and brisk autumn air quite like a pumpkin spice latte (popularly known as PSL).

But pumpkin spice popularity has extended well beyond the PSL. Just last year, Nielsen IQ, a market research firm, reported a 24% surge in the purchase of pumpkin-spice-flavored consumer packaged goods by Americans, accounting for over $235 million in sales.

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Is Gen Z the New Financial Powerhouse?

Have you ever bought a product through Instagram because your favorite influencer used it while she was recording herself getting ready for the day? Skincare brands have started partnering with influencers on social media to increase reach and sales. If you’ve bought Maybelline Sky High mascara, it’s likely you were influenced. 

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AI in Advertising: Friend or Foe?

In an ever-evolving world, it is important for businesses to remain current by continuing to adjust their marketing strategies. Could Artificial Intelligence, (AI), benefit companies, or should we all take a step back before diving headfirst into the realm of AI? We’re breaking down the pros and cons of AI in advertising.

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How to Prepare for the Effects of Economic Uncertainty

We know 2023 has started out with a lot of uncertainty, making the importance of listening to consumers before making strategic decisions more important than ever. Understanding consumer behavior means performing the necessary research to help understand how economic changes can and will impact your business, and then adjusting your plans accordingly. By gaining insights into consumer behavior, businesses can identify new opportunities and tailor offerings or adjust operations to meet the changing needs of the marketplace.

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The Pros of a Full-Service Agency

In today’s highly competitive business environment, advertising is essential for companies to stand out and reach their target audience effectively. However, managing an advertising campaign can be a challenging and time-consuming task. That’s why it might be in your business’s best interest to explore working with a full-service agency to handle your advertising needs.

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GUIDELINES ON MODERN PR AND INFLUENCERS

Once upon a time, the only tools you needed to get your newsworthy announcements and stories publicized were a press release, a fax machine and a phone number. Editors and reporters were one call away from hearing your pitch and developing it into a story. Now, modern communication devices allow us to reach media contacts in a myriad of new ways. This, combined with the rise of blogging, YouTube, TikTok and other influencer channels, makes being creative and compelling in your outreach much more important.

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