Once upon a time, the only tools you needed to get your newsworthy announcements and stories publicized were a press release, a fax machine and a phone number. Editors and reporters were one call away from hearing your pitch and developing it into a story. Now, modern communication devices allow us to reach media contacts in a myriad of new ways. This, combined with the rise of blogging, YouTube, TikTok and other influencer channels, makes being creative and compelling in your outreach much more important.
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When you think of New Orleans City Park, so many things come to mind. For 170 years, this park has provided luscious green space for play and leisure, scenic waterways for fishing and romantic gondola rides. There are also opportunities to explore and learn through the Park’s different museums and visitors can even indulge in ordering warm beignets and a cup of cafe au lait at the famed Cafe Du Monde.
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See how long it takes before you become distracted while reading this. Is it 2 minutes? What about 8 seconds?
Over the past few years, the human attention span has shrunk significantly. According to a study from Cross River Therapy, the average person’s attention span is just 8.25 seconds, which is a 25% decrease from 2005.
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Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.
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According to the National Retail Federation (NRF), last year’s total holiday season sales were 14.1% more than 2020, which set a new spending record of $886.7 billion, the most money ever spent despite of the challenges posed from inflation and supply chain issues. The NRF also saw that almost 50% of consumers started their holiday shopping earlier than usual because of the concern of slower shipping times.
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We live in a world completely saturated with logos and advertising. They’ve become so common, that the general public often tunes them out. The question is, how do you make a potential customer look twice? Movie directors entice audiences to see a movie twice by hiding hidden details in their films you’d only notice upon a repeat viewing. It might surprise you to learn this, but marketers do the same thing.
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Working in the creative industry can be fun, but eventually creative block happens to everyone. Staying inspired and keeping things fresh is key to successful design and marketing.
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By 2019, experts believe that 80% of all the traffic on the internet will be consumer internet video. Whether it’s Facebook, Twitter, Instagram, YouTube, SnapChat or Hulu, video content has emerged as the medium of choice for the masses. In fact, nearly three in four agencies say online video is as effective, or more effective, than television. Here are a few reasons why –
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Creating and distributing content is one of the most effective ways to build your brand and engage with your target audience. But, only if it’s done right. If your content primarily focuses on pitching your company, services and products, you need to rethink your strategy. Today’s consumer prefers to learn about products and services through articles, not advertisements. They want to be educated through online searches, not “sold.”
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When it comes to content marketing, at Innovative Advertising we encourage our clients to think beyond direct response strategies and focus more on engagement and awareness. Online and broadcast video provides a medium where viewers can experience your message with very little effort.
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