In the 1950s, marketers embraced the concept of the Unique Selling Point (USP), which is a strategy where advertisers crafted a phrase for their product and then echoed that message across all media platforms. The 80s were known for their direct mail marketing, and in the 2000s, TV commercials and billboards proved to be major successes for brands across the board. Fast forward to 2024, we are deep in the digital age of marketing, and customers want to genuinely connect with their purchases. When it comes to modern branding strategies, marketers are shifting to more authentic online tactics. At Innovative Advertising, when we think about authenticity, we consider a genuine connection between brands and their audience that favors transparency, honesty, Read the full article…