Imagine you are on a quest or treasure hunt for an item you’ve never bought before. It’s an item you didn’t know you needed, and you happened upon it due to something we like to call, “Full Funnel Marketing.” It’s divided into three phases: Awareness, Consideration, Conversion, and Loyalty. Let’s dive into the process that leads you, the consumer, to your shiny new purchase. Awareness – The Call to Adventure Let’s say you start to hear about the newest version of the Peloton. It could be in passing through a friend or scrolling on social media. Your curiosity is sparked. Then, you begin to see Pelotons everywhere. It’s in videos you see, movies you watch and thoughts that pop in Read the full article…