Ad Fraud concept illustration

What is Ad Fraud and How Can You Protect Your Brand?

In addition to credit card fraud and identity fraud, there’s a new kind of fraud to watch out for ad fraud. Digital ad fraud, also known as Invalid Traffic (IVT), is the practice of fraudulently representing (or falsely inflating) online ad metrics like impressions, clicks, conversions or actions in order to generate revenue. Digital bots, or nonhuman digital traffic, are the main cause of ad fraud, resulting in more than $7 billion in advertising investment waste.

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Data Collection Concept Illustration

Data Collection and How to Use it Responsibly

Collecting customer data is key to almost any marketing strategy. Without data, you’re marketing blindly, merely hoping to reach your target audience. Many businesses already collect data digitally, but don’t know how to leverage what they have.

Why is data collection so important?

Collecting data allows you to store and analyze important information about your existing and potential customers. Collecting this information can also save your company money by building a database of customers for future marketing and retargeting efforts. You no longer need to cast a “wide net” to reach potential consumers within your target audience. You can focus your marketing efforts and dollars on those with the highest propensity to take action.

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Rebranding: Concept Illustration

Key Steps to Rebranding

Some of the most popular television programs feature makeovers. Viewers can’t seem to get enough of shows where drab and out-of-date houses and people get a new look and style. Rebranding is the process of giving your company a makeover by reinventing its image, messaging and/or appearance. It’s a great way to revitalize your business or possibly gain a new audience. But this undertaking involves more than just a new logo and business cards. Rebranding is a complex process that should be strategically planned and executed. If you think it is time for a company rebrand, you need to understand the steps necessary for success.

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5 Things to Know Before Building a Mobile App

5 Things to Know Before You Invest in a Mobile App

There are over two million apps available for smartphone users, and the number will increase to three million soon. If you’re considering creating an app for your business, review these questions to determine if an app is the right choice for you.

  • Is it in your budget? Even a very simple app will cost around $20,000 to develop.

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Self-Promotion Tips

5 Ways To Self-Promote Without Selling Out

Will Rogers, the legendary cowboy philosopher once said, “It ain’t bragging if it’s true.”

Self-promotion is not a dirty word, in fact, it is necessary for business success. Many of us blush and hesitate to engage in self-promotion. But celebrating wins or trumpeting success stories is an important part of a marketing plan. Customers want and need to know this kind of information before making a buying decision

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Introduction to Retargeting

Are you familiar with the concept of retargeting? I’ll bet it’s happened to you. You’re online shopping for an item…let’s say a new pair of shoes. You examine the features, check the price, you may even click to add it to your shopping cart, but you never complete the purchase. The next time you’re online you’re served an ad for that exact pair of shoes. Weird? Nope, that’s a form of retargeting.

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The Tourism Industry

Consumers use digital throughout every step of their travel journey, from dreaming about destinations, to vacation research and booking. Your job as a tourism industry marketer doesn’t end once a visitor finally reaches your location.

Take a look at all the ways travelers use mobile once they’ve arrived and are ready to enjoy their experience. Are you missing out on any of these opportunities?

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6 Ways Your Online Advertising Can Break Through Holiday Clutter

Every year during the holiday season, consumers are inundated with advertisements from millions of companies vying for their attention and money. With so much competition, why do businesses even bother? Because, if you place the right type of ad, it pays off. Big Time! In 2015 , brands reaped 113% more return on ad spend, thanks in part to larger increases in average order values (AOV).

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How to Develop (and Budget for) an Effective 2017 Marketing Plan

2017 is fast-approaching. And while you’re probably knee-deep in how to finish 2016 strong, now is also the time to start planning for what’s to come. Today, as many as 85% of small and mid-size companies make the mistake of operating based only on a budget. Without a well-designed marketing plan, you fail to establish guidelines and proper direction, as well as run the risk of being unable to successfully identify key performance indicators (KPI’s). To ensure your business can hit the ground running January 1st, you need to be asking (and answering) three key questions:

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