Combatting Shrinking Attention Spans with Short Form Video

See how long it takes before you become distracted while reading this. Is it 2 minutes? What about 8 seconds?

Over the past few years, the human attention span has shrunk significantly. According to a study from Cross River Therapy, the average person’s attention span is just 8.25 seconds, which is a 25% decrease from 2005.

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Who wants stuffing?

Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.

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break free

5 WAYS YOUR ONLINE ADVERTISING CAN BREAK THROUGH HOLIDAY CLUTTER

According to the National Retail Federation (NRF), last year’s total holiday season sales were 14.1% more than 2020, which set a new spending record of $886.7 billion, the most money ever spent despite of the challenges posed from inflation and supply chain issues. The NRF also saw that almost 50% of consumers started their holiday shopping earlier than usual because of the concern of slower shipping times.

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Very Peri: The Pantone Color that Inspires Innovation

Color is crucial to the design and branding of products and businesses. Color can communicate almost more than words can, and you definitely don’t want your color to convey the opposite of what you are trying to say. Where can you look to find the trendiest color for the most effective communication? The Pantone Color of the Year is the perfect place to start.

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Cost effective marketing

THREE STRATEGIES FOR SETTING A COST-EFFECTIVE MARKETING BUDGET

When a business develops a marketing strategy, the first thing it needs to keep in mind is budget. Margins are incredibly vital to an organization and knowing your marketing budget is critical to maintaining those margins. Understanding your budget and where your strengths and weaknesses lie are just the basics. Do the research so you are well aware of your capabilities. 

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How To Make Your Brand Stand Out By Blending In

We live in a world completely saturated with logos and advertising. They’ve become so common, that the general public often tunes them out. The question is, how do you make a potential customer look twice? Movie directors entice audiences to see a movie twice by hiding hidden details in their films you’d only notice upon a repeat viewing. It might surprise you to learn this, but marketers do the same thing.

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Is Account Based Marketing Right for You?

Account based marketing, if used correctly, it can be one of the best tools for a brand trying to break into a new market. Identify four or five key prospects within that new market, and treat those individual accounts as markets in and of themselves.

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Adjusting Your Product Line — concept illustration

Does Your Product Line Need Adjusting?

For most companies, tweaking a product is often a natural part of doing business. Performing a product line adjustment offers companies the chance to recalibrate, enhance or create a new product for its customers. For example, Coke Zero recently changed its name and formula to become Coca-Cola Zero Sugar. Before your company jumps headlong into a product change, it’s important to understand the impact it can have on your brand and the role marketing can play in the process.

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Ad Fraud concept illustration

What is Ad Fraud and How Can You Protect Your Brand?

In addition to credit card fraud and identity fraud, there’s a new kind of fraud to watch out for ad fraud. Digital ad fraud, also known as Invalid Traffic (IVT), is the practice of fraudulently representing (or falsely inflating) online ad metrics like impressions, clicks, conversions or actions in order to generate revenue. Digital bots, or nonhuman digital traffic, are the main cause of ad fraud, resulting in more than $42 billion in advertising investment waste.

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Rebranding: Concept Illustration

Key Steps to Rebranding

Some of the most popular television programs feature makeovers. Viewers can’t seem to get enough of shows where drab and out-of-date houses and people get a new look and style. Rebranding is the process of giving your company a makeover by reinventing its image, messaging and/or appearance. It’s a great way to revitalize your business or possibly gain a new audience. But this undertaking involves more than just a new logo and business cards. Rebranding is a complex process that should be strategically planned and executed. If you think it is time for a company rebrand, you need to understand the steps necessary for success.

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