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For the past two years, Innovative Advertising (Innovative) has been honored to work with Gulf Coast Bank to create their annual report Each year the project has an overarching theme that...

Every year during the holiday season, consumers are inundated with advertisements from millions of companies vying for their attention and money With so much competition, why do businesses even...

Brand identity

Brand identity Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success A strong...