Update Your Website concept illustration

How to Know When Your Website Needs an Update

On average, up to 83% of consumers visit a company’s website before making a purchase decision. If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing business. That’s why most digital professionals recommend updating your company’s website every two to three years — with minor adjustments occurring on a monthly or quarterly basis. If you’re wondering whether to update your website, consider the following:

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Rebranding: Concept Illustration

Key Steps to Rebranding

Some of the most popular television programs feature makeovers. Viewers can’t seem to get enough of shows where drab and out-of-date houses and people get a new look and style. Rebranding is the process of giving your company a makeover by reinventing its image, messaging and/or appearance. It’s a great way to revitalize your business or possibly gain a new audience. But this undertaking involves more than just a new logo and business cards. Rebranding is a complex process that should be strategically planned and executed. If you think it is time for a company rebrand, you need to understand the steps necessary for success.

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5 Things to Know Before Building a Mobile App

5 Things to Know Before You Invest in a Mobile App

There are over two million apps available for smartphone users, and the number will increase to three million soon. If you’re considering creating an app for your business, review these questions to determine if an app is the right choice for you.

  • Is it in your budget? Even a very simple app will cost around $20,000 to develop.

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Self-Promotion Tips

5 Ways To Self-Promote Without Selling Out

Will Rogers, the legendary cowboy philosopher once said, “It ain’t bragging if it’s true.”

Self-promotion is not a dirty word, in fact, it is necessary for business success. Many of us blush and hesitate to engage in self-promotion. But celebrating wins or trumpeting success stories is an important part of a marketing plan. Customers want and need to know this kind of information before making a buying decision

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Introduction to Retargeting

Are you familiar with the concept of retargeting? I’ll bet it’s happened to you. You’re online shopping for an item…let’s say a new pair of shoes. You examine the features, check the price, you may even click to add it to your shopping cart, but you never complete the purchase. The next time you’re online you’re served an ad for that exact pair of shoes. Weird? Nope, that’s a form of retargeting.

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Understanding the Power of SEO

Sometimes it only takes three little letters to scare the heck out of you. Mention the IRS and people feel faint. The FBI is outside your door? Yeah, that’s never good news. And when you’re talking about websites, SEO is often viewed as the big bad wolf.

SEO, or search engine optimization, is one of the most misunderstood, yet most important digital marketing topics out there. There’s a misconception that harnessing the power of SEO is quick and easy. Not true! SEO is a process that takes time to yield results. It can take months to see results.

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The Tourism Industry

Consumers use digital throughout every step of their travel journey, from dreaming about destinations, to vacation research and booking. Your job as a tourism industry marketer doesn’t end once a visitor finally reaches your location.

Take a look at all the ways travelers use mobile once they’ve arrived and are ready to enjoy their experience. Are you missing out on any of these opportunities?

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Combining Traditional & Digital Media for Enhanced Results

Media buying used to be simple. Well, maybe not simple, but it was definitely more straightforward than it is today. You had fewer outlets to choose from — Print (newspaper and/or magazine), Radio, Billboard, and TV. You could compare each channel’s reach into your geographic market and amongst your ideal customers’ demographics with relative ease, and you could allocate your media buying budget accordingly.

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