CASE STUDY

Painting with a Twist

Reversing the Trend

Objective

  • Increase online bookings for painting classes during the important fourth quarter period.
  • Generate a positive return on ad spend (ROAS). The goal was a ROAS of 1 or more.

Challenge

  • Increased competition within the paint and sip industry, resulting in a downward sales trend for our client’s franchise system.
  • Fourth quarter is a competitive time of the year, with a high cost-per-click and increased advertising competition.

Solution

  • Leveraged a multi-channel, full-funnel approach to reach consumers at all steps in the sales journey (awareness, consideration and conversion) utilizing:
    • Online Display ads for awareness
    • Social ads for consideration
    • Paid Search text ads for consideration and conversion
    • Retargeting ads across all channels for conversion
  • Implemented enhanced online sales tracking measures to ensure direct attribution of sales to the campaign.
  • Launched new creative prominently featuring consumers interacting with the product. Creative featured bright primary colors, clean and simple design, and catchy, easy-to-read headlines.
  • General and holiday-specific ads were featured to capture both the seasonal and traditional audience. 

Services Used

Digital Advertising, Marketing Strategy, Advertising, Copywriting, Design and Photography

Results

The campaign drove a 6.1 ROAS and reversed the downward sales trend, outperforming both Q3 of 2017 (quarter over quarter) and Q4 of 2016 sales (year over year).

LET’S TALK — NO STRINGS ATTACHED

CONTACT US

When a professor of mine encouraged our class to work at an internship this summer, my heart began to race An internship already As a sophomore, I have barely experienced college I don’t have what...

Nope, not the Thanksgiving kind Some TV networks are using a tactic known as ad stuffing to bolster ad revenues, with AMC pushing in an additional 10% of ad inventory into Q2 Perhaps an effort to...

Retargeting concept illustration

Are you familiar with the concept of retargeting I’ll bet it’s happened to you You’re online shopping for an item…let’s say a new pair of shoes You examine the features, check the price,...