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For the past two years, Innovative Advertising (Innovative) has been honored to work with Gulf Coast Bank to create their annual report Each year the project has an overarching theme that...

Direct Mail tips and tricks

The Digital Age has brought no end of new marketing opportunities and new perspectives on advertising However, it hasn't spelled the end of traditional marketing tactics, and in fact some...

Adjusting Your Product Line — concept illustration

For most companies, tweaking a product is often a natural part of doing business Performing a product line adjustment offers companies the chance to recalibrate, enhance or create a new product for...