Spaeth Communications

Branding

New branding gave this established firm a fresh new look. Logo redesign led the creative process and directed the branding guidelines for sales collateral and presentation pieces.

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According to the National Retail Federation (NRF), last year’s total holiday season sales were 141% more than 2020, which set a new spending record of $8867 billion, the most money ever spent...

You probably won’t get to the end of this blog Studies show the human attention span is shrinking The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human...

Brand identity

Brand identity Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success A strong...