5 Best Practices when Creating Social Media Video

There’s no denying it, social media video is the king of content right now. From “live-as-it-happens” videos to eye-catching mini-movies, consumers are watching closely. Visual trends are growing and platforms like Instagram and Facebook play an important role in this shift. Consumers are viewing more video, so brands are creating even more social media video marketing for them to view. And where they watch is extremely important.

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Put Your Money on Mobile

As you have probably heard, mobile isn’t going away anytime soon. According to Facebook’s latest quarterly report, mobile accounts for 3/4 of its more than $4 billion revenue. With 76 percent of Facebook’s total ad revenue stemming from mobile advertising, the platform is definitely benefiting from the fact that its 1.5 billion users are constantly glued to their mobile devices.

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