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Your campaign is ready to go You’ve crafted your content to meet the desires of your target audience, you’ve aligned your messages with the proof points of your brand…but hold on There are...

ROAS and ROI concept illustration

When trying to determine the effectiveness of an advertising campaign, you can look at many different factors Just as digital media has changed over the last few years, so has the way we determine a...

No matter which side of 1980 you were born, the title of this article may cause you to roll your eyes Baby boomers and Generation X managers sometimes have preconceived notions about the age group...