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Brand identity Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success A strong...

What happens to your advertising plans when the surrounding community is devastated by a natural disaster That’s the question Essential Federal Credit Union faced this year because of the 2016...

Self-Promotion Tips

Will Rogers, the legendary cowboy philosopher once said, “It ain’t bragging if it’s true” Self-promotion is not a dirty word, in fact, it is necessary for business success Many of us blush...