This video introduced members to a new product of the state’s largest health insurer. Using clear, simple language and images, customers were prepared for the change. The video introduced benefits of the new member portal and directed visits to the site.
Diversity marketing is important to consider when planning any advertising campaign because it will determine the level of inclusion, or exclusion, felt by potential customers when viewing your...
Sometimes it only takes three little letters to scare the heck out of you Mention the IRS and people feel faint The FBI is outside your door Yeah, that’s never good news And when you’re talking...
An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data When users click, this is where they'll land If you want to turn site visitors...