This video introduced members to a new product of the state’s largest health insurer. Using clear, simple language and images, customers were prepared for the change. The video introduced benefits of the new member portal and directed visits to the site.
Your campaign is ready to go You’ve crafted your content to meet the desires of your target audience, you’ve aligned your messages with the proof points of your brand…but hold on There are...
No matter which side of 1980 you were born, the title of this article may cause you to roll your eyes Baby boomers and Generation X managers sometimes have preconceived notions about the age group...
“To succeed in your mission, you must have single-minded devotion to your goal” – APJ Abdul Kalam The new year is a good time to set goals Roughly half of us make personal resolutions when...