Blue Cross and Blue Shield of Louisiana

Product Promotion

This video introduced members to a new product of the state’s largest health insurer. Using clear, simple language and images, customers were prepared for the change. The video introduced benefits of the new member portal and directed visits to the site.

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We don't blush when it comes to talking about money Figuring out the optimum marketing budget for your business is important — it shouldn't be a delicate conversation, it should be right out in the...

Key Reasons to Consider Radio Advertising — header image

As advertisers struggle to negotiate the ever-changing world of digital marketing, there’s one medium that remains strong, affordable and effective: radio 1) Radio Sells With Immediacy Research...

customer-centric content

Creating and distributing content is one of the most effective ways to build your brand and engage with your target audience But, only if it’s done right If your content primarily focuses on...