This video introduced members to a new product of the state’s largest health insurer. Using clear, simple language and images, customers were prepared for the change. The video introduced benefits of the new member portal and directed visits to the site.
It’s no surprise that COVID-19 has sparked massive change, but how has it impacted advertising With more people at home using technology for work, entertainment, schooling and more, the methods of...
Creating and distributing content is one of the most effective ways to build your brand and engage with your target audience But, only if it’s done right If your content primarily focuses on...
Brand identity Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success A strong...