Blue Cross and Blue Shield of Louisiana

Product Promotion

This video introduced members to a new product of the state’s largest health insurer. Using clear, simple language and images, customers were prepared for the change. The video introduced benefits of the new member portal and directed visits to the site.

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client-agency relationship concept illustration

Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client­-agency relationship goes back to the basics It’s not...

Data Collection Concept Illustration

Collecting customer data is key to almost any marketing strategy Without data, you’re marketing blindly, merely hoping to reach your target audience Many businesses already collect data digitally,...

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