This video introduced members to a new product of the state’s largest health insurer. Using clear, simple language and images, customers were prepared for the change. The video introduced benefits of the new member portal and directed visits to the site.
Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client-agency relationship goes back to the basics It’s not...
Collecting customer data is key to almost any marketing strategy Without data, you’re marketing blindly, merely hoping to reach your target audience Many businesses already collect data digitally,...
Consumers use digital throughout every step of their travel journey, from dreaming about destinations, to vacation research and booking Your job as a tourism industry marketer doesn’t end once a...