This video introduced members to a new product of the state’s largest health insurer. Using clear, simple language and images, customers were prepared for the change. The video introduced benefits of the new member portal and directed visits to the site.
The Digital Age has brought no end of new marketing opportunities and new perspectives on advertising However, it hasn't spelled the end of traditional marketing tactics, and in fact some...
What's it really like to work at a creative agency like Innovative Advertising Are we truly the "Mad Men" (and women) of TV or is it just another job Sometimes we struggle, just like everybody else...
On average, up to 83% of consumers visit a company’s website before making a purchase decision If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing...