Let’s reflect for a moment on one of the biggest marketing successes of 2023: the immense success of the movie, Barbie. Leading up to its July release, Barbie’s signature pink color made waves, garnering collaborations with brands like Crocs, Beis luggage, Xbox, and many more. The results of Barbie fever sustained excitement and anticipation for the movie which, according to Fortune, earned a record-breaking $1.4 billion in global ticket sales.
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As an advertising agency, we aim to cultivate connections between our client’s brands and their customer base. Social media monitoring plays an important role in observing the online discussions taking place among customers. While it might sound a bit intrusive, like big brother is always watching, it operates differently than you might imagine.
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Ready for some sobering statistics?
- 60% of customers are incredibly concerned about current, global economic uncertainty.
- 47% of customers are waiting for items to go on sale before they buy them.
- 47% of consumers have less confidence in the economy.
Reading those numbers can be jarring, especially if you run a business during these uncertain times. Business leaders want their company to stay afloat and keep their employees all while satisfying their customers. Usually, the first instinct is to cut the marketing budget in hopes of making the margins look better, however the best advice is to do exactly the opposite.
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Have you ever bought a product through Instagram because your favorite influencer used it while she was recording herself getting ready for the day? Skincare brands have started partnering with influencers on social media to increase reach and sales. If you’ve bought Maybelline Sky High mascara, it’s likely you were influenced.
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In an ever-evolving world, it is important for businesses to remain current by continuing to adjust their marketing strategies. Could Artificial Intelligence, (AI), benefit companies, or should we all take a step back before diving headfirst into the realm of AI? We’re breaking down the pros and cons of AI in advertising.
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In today’s highly competitive business environment, advertising is essential for companies to stand out and reach their target audience effectively. However, managing an advertising campaign can be a challenging and time-consuming task. That’s why it might be in your business’s best interest to explore working with a full-service agency to handle your advertising needs.
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Once upon a time, the only tools you needed to get your newsworthy announcements and stories publicized were a press release, a fax machine and a phone number. Editors and reporters were one call away from hearing your pitch and developing it into a story. Now, modern communication devices allow us to reach media contacts in a myriad of new ways. This, combined with the rise of blogging, YouTube, TikTok and other influencer channels, makes being creative and compelling in your outreach much more important.
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Harvard Business Review performed a 14-month study to analyze customers’ shopping behaviors in the United States. The review shows that 7% of customers were online-only shoppers while 20% were in-store only. That left the majority of shoppers, 73%, being multi-channel shoppers.
Now more than ever, customers enjoy alternating between channels for their shopping experience, creating an authentic omnichannel marketing experience. So, retail brands need to provide a consistent experience for the consumer, whether in-store, online, or engaged in both.
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Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.
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According to the National Retail Federation (NRF), last year’s total holiday season sales were 14.1% more than 2020, which set a new spending record of $886.7 billion, the most money ever spent despite of the challenges posed from inflation and supply chain issues. The NRF also saw that almost 50% of consumers started their holiday shopping earlier than usual because of the concern of slower shipping times.
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