Innovative Advertising partnered with City Park for a complete brand makeover

When you think of New Orleans City Park, so many things come to mind. For 170 years, this park has provided luscious green space for play and leisure, scenic waterways for fishing and romantic gondola rides. There are also opportunities to explore and learn through the Park’s different museums and visitors can even indulge in ordering warm beignets and a cup of cafe au lait at the famed Cafe Du Monde.

Read Full Article


Who wants stuffing?

Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.

Read Full Article


How To Make Your Brand Stand Out By Blending In

We live in a world completely saturated with logos and advertising. They’ve become so common, that the general public often tunes them out. The question is, how do you make a potential customer look twice? Movie directors entice audiences to see a movie twice by hiding hidden details in their films you’d only notice upon a repeat viewing. It might surprise you to learn this, but marketers do the same thing.

Read Full Article

UI/UX concept header graphic

What Is UI/UX and Why Is It So Important?

These two terms and the concepts behind them set the foundation for how customers experience and interact with your organization through your website. UX stands for “User Experience.” UI stands for “User Interface.” User Experience and User Interface have become vitally important, as more and more brand interactions happen exclusively online or begin with online contact.  

Read Full Article


Making Your Annual Report More Palatable

For the past two years, Innovative Advertising (Innovative) has been honored to work with Gulf Coast Bank to create their annual report. Each year the project has an overarching theme that incorporates elements of the Gulf Coast region, showcases clients and highlights the philanthropic work of the bank. 

Read Full Article

Update Your Website concept illustration

How to Know When Your Website Needs an Update

On average, up to 83% of consumers visit a company’s website before making a purchase decision. If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing business. That’s why most digital professionals recommend updating your company’s website every two to three years — with minor adjustments occurring on a monthly or quarterly basis. If you’re wondering whether to update your website, consider the following:

Read Full Article


Pantone 2016 Color of the Year

For the first time Pantone has chosen two colors to represent the year, and 2016’s are Rose Quartz and Serenity.

Rose Quartz and Serenity

Rose Quartz and Serenity

Or to those outside the design world, baby pink and baby blue. We’ve seen loud, vibrant colors for most of their selections, but this year sees pastel, silvery hues.

Read Full Article