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“To succeed in your mission, you must have single-minded devotion to your goal” – APJ Abdul Kalam The new year is a good time to set goals Roughly half of us make personal resolutions when...

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The Digital Age has brought no end of new marketing opportunities and new perspectives on advertising However, it hasn't spelled the end of traditional marketing tactics, and in fact some...

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Brand identity Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success A strong...