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Innovative’s Senior Video Editor, Rick Nelson, was recently asked by his alma mater, ‘The Factory,’ to write some advice for their current body of film students Here’s what he had to say An...

You probably won’t get to the end of this blog Studies show the human attention span is shrinking The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human...

customer-centric content

Creating and distributing content is one of the most effective ways to build your brand and engage with your target audience But, only if it’s done right If your content primarily focuses on...