University of North Carolina System

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“To succeed in your mission, you must have single-minded devotion to your goal” – APJ Abdul Kalam The new year is a good time to set goals Roughly half of us make personal resolutions when...

social media engagement photographic concept

If you want your brand to get noticed on social media—and you should—you need to give your audience compelling content Content that's eye­catching, heartwarming, brain­-scratching or otherwise...

brand identity concept graphic

Brand identity Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success A strong...