This high-end athletic club had an outdated logo that did not reflect the high level of amenities and services they offer. The clean and powerful logo reinforced the brand and capitalized on the nickname used by members. A big win for the PAC.
Working in the creative industry can be fun, but eventually creative block happens to everyone Staying inspired and keeping things fresh is key to successful design and...
Some of the most popular television programs feature makeovers Viewers can’t seem to get enough of shows where drab and out-of-date houses and people get a new look and style Rebranding is the...
It’s not merely what you say, or how you say it It’s also how it looks I’m talking about font selection It might not immediately seem like something that could affect your bottom line, but...