The website for a “paint and sip” franchise serves a dual purpose—helping customers choose paintings and book classes, and informing potential franchisees about the concept. Through dynamic use of design and back end features this site succeeds on both levels.
Collecting customer data is key to almost any marketing strategy Without data, you’re marketing blindly, merely hoping to reach your target audience Many businesses already collect data digitally,...
Brand identity Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success A strong...
If you want your brand to get noticed on social media—and you should—you need to give your audience compelling content Content that's eyecatching, heartwarming, brain-scratching or otherwise...