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“To succeed in your mission, you must have single-minded devotion to your goal” – APJ Abdul Kalam The new year is a good time to set goals Roughly half of us make personal resolutions when...

Data Collection Concept Illustration

Collecting customer data is key to almost any marketing strategy Without data, you’re marketing blindly, merely hoping to reach your target audience Many businesses already collect data digitally,...

Every year during the holiday season, consumers are inundated with advertisements from millions of companies vying for their attention and money With so much competition, why do businesses even...