TV Commercials

In addition to credit card fraud and identity fraud, there’s a new kind of fraud to watch out for — ad fraud Digital ad fraud, also known as Invalid Traffic (IVT), is the practice of fraudulently...

Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client­-agency relationship goes back to the basics It’s not...

Before we all gobble down some turkey this Thanksgiving, how about some stuffing You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the...