Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.
According to the National Retail Federation (NRF), last year’s total holiday season sales were 14.1% more than 2020, which set a new spending record of $886.7 billion, the most money ever spent despite of the challenges posed from inflation and supply chain issues. The NRF also saw that almost 50% of consumers started their holiday shopping earlier than usual because of the concern of slower shipping times.
There’s no denying it, social media video is the king of content right now. From “live-as-it-happens” videos to eye-catching mini-movies, consumers are watching closely. Visual trends are growing and platforms like Instagram and Facebook play an important role in this shift. Consumers are viewing more video, so brands are creating even more social media video marketing for them to view. And where they watch is extremely important.