Let’s reflect for a moment on one of the biggest marketing successes of 2023: the immense success of the movie, Barbie. Leading up to its July release, Barbie’s signature pink color made waves, garnering collaborations with brands like Crocs, Beis luggage, Xbox, and many more. The results of Barbie fever sustained excitement and anticipation for the movie which, according to Fortune, earned a record-breaking $1.4 billion in global ticket sales.
Read Full Article
A Thanksgiving Reflection for Marketers
In the spirit of Thanksgiving, a time when we gather to express gratitude for the blessings in our lives, it’s important to pause and reflect on the positives amidst the challenges we’ve faced in the last several years. In a world marked by turmoil and sorrow, this week offers us an opportunity to be grateful, count our blessings, and appreciate the good that surrounds us.
Read Full Article
The pumpkin spice craze explained
It’s that time of year again. The time of year when we all crave a little pumpkin spice and everything nice. Nothing says cozy fall days, fuzzy socks, football and brisk autumn air quite like a pumpkin spice latte (popularly known as PSL).
But pumpkin spice popularity has extended well beyond the PSL. Just last year, Nielsen IQ, a market research firm, reported a 24% surge in the purchase of pumpkin-spice-flavored consumer packaged goods by Americans, accounting for over $235 million in sales.
Read Full Article
Social media monitoring: How keeping a sharp eye means your brand never misses the mark
As an advertising agency, we aim to cultivate connections between our client’s brands and their customer base. Social media monitoring plays an important role in observing the online discussions taking place among customers. While it might sound a bit intrusive, like big brother is always watching, it operates differently than you might imagine.
Read Full Article
AI in Advertising: Friend or Foe?
In an ever-evolving world, it is important for businesses to remain current by continuing to adjust their marketing strategies. Could Artificial Intelligence, (AI), benefit companies, or should we all take a step back before diving headfirst into the realm of AI? We’re breaking down the pros and cons of AI in advertising.
Read Full Article
How to Prepare for the Effects of Economic Uncertainty
We know 2023 has started out with a lot of uncertainty, making the importance of listening to consumers before making strategic decisions more important than ever. Understanding consumer behavior means performing the necessary research to help understand how economic changes can and will impact your business, and then adjusting your plans accordingly. By gaining insights into consumer behavior, businesses can identify new opportunities and tailor offerings or adjust operations to meet the changing needs of the marketplace.
Read Full Article
GUIDELINES ON MODERN PR AND INFLUENCERS
Once upon a time, the only tools you needed to get your newsworthy announcements and stories publicized were a press release, a fax machine and a phone number. Editors and reporters were one call away from hearing your pitch and developing it into a story. Now, modern communication devices allow us to reach media contacts in a myriad of new ways. This, combined with the rise of blogging, YouTube, TikTok and other influencer channels, makes being creative and compelling in your outreach much more important.
Read Full Article
The benefits of Omnichannel marketing
The research
Harvard Business Review performed a 14-month study to analyze customers’ shopping behaviors in the United States. The review shows that 7% of customers were online-only shoppers while 20% were in-store only. That left the majority of shoppers, 73%, being multi-channel shoppers.
Now more than ever, customers enjoy alternating between channels for their shopping experience, creating an authentic omnichannel marketing experience. So, retail brands need to provide a consistent experience for the consumer, whether in-store, online, or engaged in both.
Read Full Article
Innovative Advertising partnered with City Park for a complete brand makeover
When you think of New Orleans City Park, so many things come to mind. For 170 years, this park has provided luscious green space for play and leisure, scenic waterways for fishing and romantic gondola rides. There are also opportunities to explore and learn through the Park’s different museums and visitors can even indulge in ordering warm beignets and a cup of cafe au lait at the famed Cafe Du Monde.
Read Full Article
Who wants stuffing?
Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.
Read Full Article