Standing with a Community

What happens to your advertising plans when the surrounding community is devastated by a natural disaster? That’s the question Essential Federal Credit Union faced this year because of the 2016 floods in Louisiana.

As a credit union, Essential is a vital part of its community and when it was threatened, Essential sprung into action. The branding campaign Innovative Advertising had planned for the credit union was quickly revamped to focus on helping its customers through the rebuilding process.

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Combining Traditional & Digital Media for Enhanced Results

Media buying used to be simple. Well, maybe not simple, but it was definitely more straightforward than it is today. You had fewer outlets to choose from — Print (newspaper and/or magazine), Radio, Billboard, and TV. You could compare each channel’s reach into your geographic market and amongst your ideal customers’ demographics with relative ease, and you could allocate your media buying budget accordingly.

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Fall Season TV Recap: Who’s Staying and Who’s Going

If this season’s programming successes have taught us anything, it’s this: viewer options are increasing and preferences are changing, but audiences are still flocking to smash hits – both old and new.

This season has already surpassed the last in programming choices and hits. This may be due, in part, to the fact that broadcast networks are sticking with the genres and programs they’ve become known for: NBC-dramas, CBS-reliability, FOX-sports and one-hit programming like Empire.

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6 Ways Your Online Advertising Can Break Through Holiday Clutter

Every year during the holiday season, consumers are inundated with advertisements from millions of companies vying for their attention and money. With so much competition, why do businesses even bother? Because, if you place the right type of ad, it pays off. Big Time! In 2015 , brands reaped 113% more return on ad spend, thanks in part to larger increases in average order values (AOV).

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Don’t Pull the Plug On TV Advertising: Viewers Are Still Paying Attention

It’s no secret that streaming services like Netflix and Amazon Prime Instant Video have altered the way we watch our movies and TV shows. The rapid adoption of these services over the past few years has caused many media and advertising analysts to proclaim that traditional network and cable television is dead. No longer are people tuning in week after week to catch up on their favorite characters, or sitting through a half dozen commercial breaks per hour to find out what happens next.

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Who Wants Stuffing?

Nope, not the Thanksgiving kind. Some TV networks are using a tactic known as ad stuffing to bolster ad revenues, with AMC pushing in an additional 10% of ad inventory into Q2.

Perhaps an effort to safeguard against shrinking viewership, the end result is just more and more ads for viewers, many of whom have grown accustomed to commercial-free environments like Netflix and Amazon Prime Video. On some level, increased ad loads will just drive people even further into the arms of streaming services, contributing to that same viewership decline.

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Sponsored Listening

Users of Pandora’s ad-supported service might soon get the option for an hour of commercial-free music, but there’s a catch.

In an expansion of an existing program, Pandora will give people the option to view an ad in exchange for 60 minutes of ad-free 80s pop, jazz, or whatever you prefer. Users will opt to see a video or other rich-media (a photo gallery, perhaps) ad unit at the beginning of their listening session to get access to an hour free of ad interruptions. Users must interact with the ads for at least 15 seconds to earn this, with Pandora’s end goal being uninterrupted consumer attention for these advertisements. It’s certainly more impactful when the ads are tied to some kind of reward, as standard ad breaks don’t typically offer much in the way of interactivity.

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