Spaeth Communications

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client-agency relationship

Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client­-agency relationship goes back to the basics It’s not...

Self-Promotion Tips

Will Rogers, the legendary cowboy philosopher once said, “It ain’t bragging if it’s true” Self-promotion is not a dirty word, in fact, it is necessary for business success Many of us blush...

You probably won’t get to the end of this blog Studies show the human attention span is shrinking The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human...