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Adjusting Your Product Line — concept illustration

For most companies, tweaking a product is often a natural part of doing business Performing a product line adjustment offers companies the chance to recalibrate, enhance or create a new product for...

Innovative Advertising Wins 2021 ADDY Awards, header graphic

Innovative Advertising was recently honored by the American Advertising Awards and the Ad Club of New Orleans as part of the annual ADDY Awards Celebration  Innovative’s work was recognized with...

Brand identity

Brand identity Many businesses treat it as little more than an afterthought, but a good identity — with a strong personality that customers love — is the foundation for longterm success A strong...