In addition to credit card fraud and identity fraud, there’s a new kind of fraud to watch out for — ad fraud Digital ad fraud, also known as Invalid Traffic (IVT), is the practice of fraudulently...
Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client-agency relationship goes back to the basics It’s not...
It’s no surprise that COVID-19 has sparked massive change, but how has it impacted advertising With more people at home using technology for work, entertainment, schooling and more, the methods of...