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Ad Fraud concept illustration

In addition to credit card fraud and identity fraud, there’s a new kind of fraud to watch out for — ad fraud Digital ad fraud, also known as Invalid Traffic (IVT), is the practice of fraudulently...

client-agency relationship

Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client­-agency relationship goes back to the basics It’s not...

It’s no surprise that COVID-19 has sparked massive change, but how has it impacted advertising With more people at home using technology for work, entertainment, schooling and more, the methods of...