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client-agency relationship

Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client­-agency relationship goes back to the basics It’s not...

You probably won’t get to the end of this blog Studies show the human attention span is shrinking The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human...

Innovative Advertising Creates Award-Winning Animated Videos

Innovative Advertising recently earned multiple local and national awards for a campaign created for a health insurance company The winning entry features four animated videos comprising an overall...