“He who every morning plans the transactions of that day and follows that plan carries a thread that will guide him through the labyrinth of the most busy life.”
– Victor Hugo
Knowing how to manage your time can be overwhelming, given the minimal time you have in a day to complete all of your tasks and projects. Meetings, phone calls, and email exchanges can consume a significant part of your work day.
When taking your content to the next level, we have three tips that are sure to boost quality, leverage employee involvement, and create better engagement.
Google is always ahead of the curve when it comes to understanding what distinguishes content as helpful and reliable. Google’s recent algorithm update aims to reward content that provides a satisfying user experience while penalizing low-quality content that prioritizes search engine optimization over user value.
We’ve all been there as consumers, finding ourselves unexpectedly clued into a new product or service that fits a need or desire we may not have even been consciously aware of. This phenomenon is best explained through the framework of “Full Funnel Marketing,” which unfolds across four distinct phases: Awareness, Consideration, Conversion, and Loyalty. Allow us to delve into how this process plays out so you can consider if your brand can benefit from a Full Funnel approach.
As an advertising agency, we aim to cultivate connections between our client’s brands and their customer base. Social media monitoring plays an important role in observing the online discussions taking place among customers. While it might sound a bit intrusive, like big brother is always watching, it operates differently than you might imagine.
When you think of New Orleans City Park, so many things come to mind. For 170 years, this park has provided luscious green space for play and leisure, scenic waterways for fishing and romantic gondola rides. There are also opportunities to explore and learn through the Park’s different museums and visitors can even indulge in ordering warm beignets and a cup of cafe au lait at the famed Cafe Du Monde.
Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.
It’s not merely what you say, or how you say it. It’s also how it looks.
I’m talking about font selection. It might not immediately seem like something that could affect your bottom line, but choosing the right fonts is a way to draw a customer in or drive them away.