
The bar for web design is rising every year. Companies are investing heavily in their online presence and developing pages that are increasingly intuitive, accessible and engaging. Similarly, customers have higher expectations in 2022. Shopping online or engaging with a digital brand shouldn’t feel like a chore to them. To avoid falling behind, businesses need to be on the cutting edge of website design. Here are some signs that your website is due for an update.
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Account based marketing, if used correctly, it can be one of the best tools for a brand trying to break into a new market. Identify four or five key prospects within that new market, and treat those individual accounts as markets in and of themselves.
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Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client-agency relationship goes back to the basics. It’s not enough to establish a relationship; a lasting partnership must be nurtured to foster growth and ensure longevity.
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Does your site have common problems like opening at a snail’s pace, or no security? Is your site hard to navigate? Can your site easily load on a smartphone or tablet?
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An advertising-specific landing page is designed to achieve a marketing outcome, like driving sales or collecting data. When users click, this is where they’ll land. If you want to turn site visitors into customers, make sure your landing page meets these criteria…
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In addition to credit card fraud and identity fraud, there’s a new kind of fraud to watch out for — ad fraud. Digital ad fraud, also known as Invalid Traffic (IVT), is the practice of fraudulently representing (or falsely inflating) online ad metrics like impressions, clicks, conversions or actions in order to generate revenue. Digital bots, or nonhuman digital traffic, are the main cause of ad fraud, resulting in more than $42 billion in advertising investment waste.
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Are you familiar with the concept of retargeting? I’ll bet it’s happened to you. You’re online shopping for an item…let’s say a new pair of shoes. You examine the features, check the price, you may even click to add it to your shopping cart, but you never complete the purchase. The next time you’re online you’re served an ad for that exact pair of shoes. Weird? Nope, that’s a form of retargeting.
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There’s no denying it, social media video is the king of content right now. From “live-as-it-happens” videos to eye-catching mini-movies, consumers are watching closely. Visual trends are growing and platforms like Instagram and Facebook play an important role in this shift. Consumers are viewing more video, so brands are creating even more social media video marketing for them to view. And where they watch is extremely important.
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By 2019, experts believe that 80% of all the traffic on the internet will be consumer internet video. Whether it’s Facebook, Twitter, Instagram, YouTube, SnapChat or Hulu, video content has emerged as the medium of choice for the masses. In fact, nearly three in four agencies say online video is as effective, or more effective, than television. Here are a few reasons why –
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