This campaign for a national “paint and sip” franchise reminded consumers that Painting with a Twist was a fun destination for special occasions: Girls Night, Date Night and Bridal Showers. Colorful, dynamic online ads directed consumers to the website to book a class.
Remember when experts predicted that because of computers and digital content we’d all live in a paperless society Obviously that hasn’t happened And even though digital content has exploded,...
On average, up to 83% of consumers visit a company’s website before making a purchase decision If your site is out-of-date, unattractive or simply disorganized, odds are you’re losing...
Collecting customer data is key to almost any marketing strategy Without data, you’re marketing blindly, merely hoping to reach your target audience Many businesses already collect data digitally,...