This campaign for a national “paint and sip” franchise reminded consumers that Painting with a Twist was a fun destination for special occasions: Girls Night, Date Night and Bridal Showers. Colorful, dynamic online ads directed consumers to the website to book a class.
In addition to credit card fraud and identity fraud, there’s a new kind of fraud to watch out for — ad fraud Digital ad fraud, also known as Invalid Traffic (IVT), is the practice of fraudulently...
We don't blush when it comes to talking about money Figuring out the optimum marketing budget for your business is important — it shouldn't be a delicate conversation, it should be right out in the...
Your campaign is ready to go You’ve crafted your content to meet the desires of your target audience, you’ve aligned your messages with the proof points of your brand…but hold on There are...