Many people are using the “social distancing” business lull as an opportunity to tackle tasks at home and at work that they’ve always wanted to accomplish. So if optimizing your website has been on your punch list, here five areas to focus on.
Complete a comprehensive, technical SEO audit of your site. Innovative Advertising can help with this audit, utilizing third-party tools like SEMRush and Moz to understand areas for improvement and focus. These tools also allow you to understand how your brand ranks against your top competitors. Typically, we see a series of updates being recommended, including:
Does your site have common problems like opening at a snail’s pace, or no security? Is your site hard to navigate? Can your site easily load on a smartphone or tablet?