Why You Shouldn’t Cut Your Marketing Budget During an Economic Downturn

Ready for some sobering statistics?

  • 60% of customers are incredibly concerned about current, global economic uncertainty.
  • 47% of customers are waiting for items to go on sale before they buy them.
  • 47% of consumers have less confidence in the economy.

Reading those numbers can be jarring, especially if you run a business during these uncertain times. Business leaders want their company to stay afloat and keep their employees all while satisfying their customers. Usually, the first instinct is to cut the marketing budget in hopes of making the margins look better, however the best advice is to do exactly the opposite.

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Taking Stock of Pandemic Realities: Digital First is Here to Stay

Pre-COVID-19, most industries were already moving away from brick-and-mortar–based operations and toward widespread adoption of digital technologies in manufacturing, sales and delivery of services and goods. There is ample evidence that the arrival of COVID-19 greatly accelerated the timetable and growing evidence that these new approaches and technologies will become permanent, as both supply chain and consumer demand pressures have changed in enduring ways.

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Your Guide to GDPR

Everything You Need to Know About GDPR

You’ve probably heard the GDPR acronym, especially during Facebook CEO Mark Zuckerberg’s appearance before the United States Congress, but what exactly is it? More importantly, what does it mean?

What Is GDPR?

The General Data Protection Regulation (GDPR) is a law that gives residents of the European Union (EU) more control over their personal data with a focus on keeping the data secure. Enforcement of the GDPR went into effect May 28, 2018 and is applicable to every citizen of the EU and any business entity that transacts with them, regardless of the location of the business.

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