customer-centric content

The Importance of a Customer-Centric, Value-Based Content Strategy

Creating and distributing content is one of the most effective ways to build your brand and engage with your target audience. But, only if it’s done right. If your content primarily focuses on pitching your company, services and products, you need to rethink your strategy. Today’s consumer prefers to learn about products and services through articles, not advertisements. They want to be educated through online searches, not “sold.”

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6 Ways Your Online Advertising Can Break Through Holiday Clutter

Every year during the holiday season, consumers are inundated with advertisements from millions of companies vying for their attention and money. With so much competition, why do businesses even bother? Because, if you place the right type of ad, it pays off. Big Time! In 2015 , brands reaped 113% more return on ad spend, thanks in part to larger increases in average order values (AOV).

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Pantone 2016 Color of the Year

For the first time Pantone has chosen two colors to represent the year, and 2016’s are Rose Quartz and Serenity.

Rose Quartz and Serenity

Rose Quartz and Serenity

Or to those outside the design world, baby pink and baby blue. We’ve seen loud, vibrant colors for most of their selections, but this year sees pastel, silvery hues.

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