Your credit union may be missing opportunities for growth because of deficits in your branding. Innovative Advertising successfully transitioned an industry-specific branded credit union to a community-based financial institution. The goal was a new identity with a broad appeal that allowed for marketing to a larger customer base.
The new identity was revealed to the public in a multi-staged effort that was tailored to each audience. Innovative Advertising created a new brand aimed at attracting new membership, while still being inclusive of existing members.
Watch the “anthem” video for an engaging and emotional overview of the success of the rebranding efforts. How successful was the rebrand? Membership increased eight percent in the year following the name change, versus a growth of two percent, or less, in the prior three years. Since the new brand, the credit union has had a 27 percent increase in total assets.
The multi-step process begins with market research testing. As a full-service agency, Innovative Advertising provides public relations, print and video production, broadcast and social media advertising, internal employee training and even special events management as part of the brand-launch process.
Let’s talk about where you’re headed and how we can help.