The Digital Age has brought no end of new marketing opportunities and new perspectives on advertising. However, it hasn’t spelled the end of traditional marketing tactics, and in fact some longstanding strategies are even more effective today. Direct mail is one of them.
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Some things never go out of style. Other things are out of date almost the second they’re out of the store. In order to be effective, today’s marketing and advertising often requires a combination of traditional (direct mail, billboards, radio/tv), as well as newer and emerging tactics (social selling, highly targeted audience segmentation, experiential marketing).
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